SAM
MAITLAND
MAITLAND
Content & Audience Strategy · Media & Commercial Leadership
Worked with
Ten years building content operations that shape what the industry does next. Editorial instinct and commercial outcomes at once, at scale.
The rare skill is holding the strategic picture and making the creative call at the same time. I've spent my career doing exactly that, with the editorial and commercial results to back it up.
At Bleacher Report I inherited a team cut to a fifth of its size post-COVID and rebuilt it into an industry-leading operation delivering billions of views. At Al-Hilal I walked in as the first professional content hire and built the entire department from nothing — driving 3 billion views in the first full season.
The through line: I see what great looks like before it exists, build the infrastructure to get there, and connect the output to commercial outcomes the business can actually measure.
Open to conversations about what's next. All things digital, platforms, creators, podcasting, and the business of content. Let's see what we can build together.